Why We're Here

HULIAU

n, A turning point, or time of change.

vi. To think of the past, recall the past.

Source: Hawaiian Dictionary 

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There are no words that could ever truly capture the deep and unconditional love we have for Hawai’i, it’s people, and culture.

Growing up on these islands in the middle of the largest ocean on earth has been the biggest gift of our lives, and to this place we owe everything.

We hope to honor Hawai’i, and it’s people by creating and inspiring a push for sustainability in the surf industry…and bringing it back to the roots of surfing.