Who We Are

HULIAU

n, A turning point, or time of change. 

vi. To think of the past, recall the past.

Source: Hawaiian Dictionary 

There are no words that could ever truly capture the deep and unconditional love we have for Hawai’i, it’s people, and culture.

Growing up on these islands in the middle of the largest ocean on earth has been the biggest gift of our lives, and to this place we owe everything.

We hope to honor Hawai’i, and its people by creating and inspiring a push for sustainability in the surf industry…and bringing it back to the roots of surfing.

THE PAE PO'O:

 In the time of old Hawaii, four kinds of boards were popularly ridden:

The PAPA OLO, PAPA KĪKO'O, PAPA ALAIA and the PAPA LI'ILI'I.

These handmade boards ranged in size and each was ridden in a unique style. Sitting, standing, laying down and kneeling - the Hawaiians enjoyed them all. 

LI'ILI'I boards or commonly known today as the PAE PO'O or PAE PO, range between 2 and 4 feet are ridden in the prone position (laying on your stomach head first). 

In the waters of Waikiki, the Hawaiian surfers first coined the familiar term, pae po’o or pae po - PAE, meaning to catch a wave ashore and PO’O, the head. Literally - to catch a wave head first.

These are the boards that inspire us today! Our pae po'o boards are hand shaped and designed with detail. Take them in the ocean or add to your home!